January 18, 2006

Looking from the outside in

Growers spot new opportunities by looking at situations from the outside in. Real growth involves moving beyond the limits that currently define and constrain. The process begins with a change of perspective - looking from beyond these limits. Call it the “de Tocqueville approach”.

American Vertigo, a just published book by French author Bernard-Henri Lévy, updates that earlier Frenchman’s travels and astute observations about U.S. values and behaviors. In a Newsweek interview he zeroes in on:

…a tendency in America to believe that the bigger the better for everything—for churches, cities, malls, companies and campaign budgets. There's an idolatry of bigness.

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