January 03, 2006
A riff on Drucker
The idea that growth is by itself a goal is altogether a delusion. There is no virtue in a company getting bigger. The right goal is to become better. Growth, to be sound, should be the result of doing the right things. By itself, growth is vanity and little else.
Drucker always knew how to get to the point:
To use up more wood each year may be a rational objective for the Gypsy Moth. It is an inane objective for a paper company.
In many ways Bigger Isn't Always Better is essentially an extended riff on Drucker's ideas.
My writing has been influenced by his example as well as his ideas. He showed how it's easier to make sense of something when you're not caught up in its midst. He wrote about big business, but never had a career there. He did more to thoughtfully define what management is about than anyone has. But the only person he ever managed was himself.
This is the first New Year I can't count on reading new ideas being spun off by Drucker. I'll miss him. But I can still keep up my old habit. He's left behind a good three-dozen books and hundreds of articles and interviews. What a legacy!