January 11, 2006
Think – and do – different
“Think different” is more than just a marketing slogan at Apple. In researching Bigger Isn’t Always Better I found a key attribute of successful growers is their ability to know when it’s time to let go. It’s what Jerry Seinfeld knew that his boss, Jack Welch, forgot. Last year Apple demonstrated this wisdom when they abruptly stopped selling the fantastically successful iPod Mini. Rather than let competitors obsolete the Mini, or extend it's market dominance by bulking it with unwanted features, Apple obsoleted it themselves, replacing the Mini with the wafer-thin Nano. Just how big might the Mini’s sales eventually have grown? We’ll never know.