September 22, 2006

Setting the context

Lest my last post be misunderstood – it was not meant in any way to minimize the incredible contribution Steve Jobs has made to Apple, but only to underscore that Apple is not a one-man band. Jobs' most important role, from where I sit, is to set the context where people like Ive and the Johnsons can thrive, and Apple can get the most from their great talents. Jobs does this masterfully. And his reach goes beyond Apple. His speech at the 2005 Stanford Commencement should be required reading for every college graduate.

Growth leaders set the right context by focusing people on what really matters. Which generally has nothing to do with shareholder value or earnings per share. That’s what his speech is all about.


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