September 23, 2006
At Apple there is an appreciation that triumphs are usually fleeting. They know this - in ways that are way over the heads of many of their success-only, momentum-driven rivals - because they’ve lived this.
Take a look at David Pogue’s blog. He nicely summarizes the way most journalists saw Apple’s future in the dark years just prior to the second coming of Steve Jobs.
Of course, as you’ll see when you read Pogue, these press accounts are less about Apple than how we all tend to perceive (and misperceive) future possibilities.