September 23, 2006

Success is fleeting

Good growers – like Apple’s Jobs & company – are often very intense folks. They are intense because they have a mindset that tells them nothing lasts forever. This includes today’s success and yesterday’s failure.

At Apple there is an appreciation that triumphs are usually fleeting. They know this - in ways that are way over the heads of many of their success-only, momentum-driven rivals - because they’ve lived this.

Take a look at David Pogue’s blog. He nicely summarizes the way most journalists saw Apple’s future in the dark years just prior to the second coming of Steve Jobs.

Of course, as you’ll see when you read Pogue, these press accounts are less about Apple than how we all tend to perceive (and misperceive) future possibilities.


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