November 12, 2008
Since the early 1980’s I’ve had opportunities to work with the US and Japanese car builder’s senior execs. The contrast was – and still is – amazing. The Americans have been on a non-sustainable path for many years - they actively fought-off the constraints that could have guided them toward profitable growth. Business strategies are doomed to fail when they are shielded from reality.
Bigger Isn’t Always Better includes a chapter on facing reality and why this is seldom a natural act.
The issue now is not so much to assign blame for Detroit’s woes (there’s plenty to go around), but sort out what to do. Freidman offers a useful way to start thinking about this.